Do You Want To Be More Interesting?
This was from the latest edition of The Optimized Report newsletter, a collection of actionable ideas to help small business teams improve their performance, profit, and potential without sacrificing what's most important.
What is truth?
But what's interesting?
We all desire to pursue the things we think are interesting but fall victim to the mental hijacking of our attention.
From social media, too low-value activities presenting themselves as grandiose improvements to our productivity, most of what we consume and, dare I say, do, is un-interesting on a larger scale.
Now, on to this week's optimized ideas: 👇
Are You Really Free?
If you live your life chasing time and money, you're a prisoner to other's people's demands.
An incredible life isn't about clocking in to work or chasing the next dollar. It's about how you live life on your terms.
Sure, money can help, but more often than not, chasing the next material possession makes your life worse, not better.
Related: An Effortless Way To Live A Vibrant Life (It Starts With One Word)
Improve How You Consume Social Media
Social media is designed to make you desire things based on what others have or perceive to have.
It's the basis of Wanting: The Power of Mimetic Desire in Everyday Life. But you can control what you consume and make your social media feed more interesting (even more mentally healthy).
Josh Spector gives great suggestions like browsing with intention, following fewer people, and following curators, not publishers.
Related: How To Make Better Decisions By Managing Your Emotions
The Secret To Business Success
Don't lose customers.
In a recent podcast, Alex Hormozi advises only to sell things people don't stop buying.
He reminds the listener to sell something worth buying and create enough value over the purchase price to motivate the customer to keep paying forever (damn good advice).
Related: How to Make Sales Scripts as Powerful as Kevin Hart (Hint: Don't Use Them)
Pursue Your Moonshot
Instead of 10% growth, seek 10X.
"Having a Moonshot Mindset means applying 10X thinking (or 1,000%) to all your efforts and challenges." Peter Diamandis gives several great tips on how to create a moonshot culture.
He recommends separating your role player team from your 10x team.
Related: What You Need To Know About Grow vs. Role Players To Build A Thriving Team
No Is Better Than Yes
"People have been conditioned to expect hidden hooks in yes. They've been trapped by it in the past. Someone has used yes with them as a micro-commitment or a tie-down and used it as a means of trapping them into their desired course of action. Some negotiators even refer to this as cornering."
This is why Black Swan teaches its students how to ask no-oriented questions.
A few examples are:
1. "Is now a bad time to talk?"
2. "Is it a ridiculous idea … ?"
3. "Are you against … ?"
4. "Have you given up on … ?"
Each question is designed to elicit a "no," not a "yes."
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