You're going to die.

In the relentless pursuit of success, we often find ourselves chasing material wealth and accolades. Yet, in this endless race against time, what truly counts isn't the money in our banks but the ticking seconds on our watches.

That's one of life's greatest challenges. 

We're zombies, walking around, not aware of the impermanence of our physical being. Every second of every day, it's deteriorating.

A little piece of us dies with every breath we take.

We never know when it'll be our time to die; we just know we will all eventually get that time.

You know the horror movies where the unsuspecting hero walks into a haunted house, and you're screaming at the screen, "Don't go in there!"? 

Well, picture this: 

On December 19th, 2022, my younger sister and I walked into a physical therapy facility that was one step away from being set for the next zombie apocalypse film. We all may walk around like zombies, but this place is full of them. 

The ambiance? 

Decay, bodily fluids, and a hint of 'au naturel' aromas. Yep, it's exactly as charming as it sounds.

My Dad, a veteran of not one, not two, but three hip surgeries (because why stop at one?) at the time, was doing time here. And by doing time, I mean navigating the Bermuda Triangle of healthcare, where smiles go missing, and hope is on the endangered species list. 

The strong Vietnam veteran was stuck in this hell hole for two weeks, and it made him squirm.

Fast forward to D-Day — Discharge Day. Kati and I gear up for the rescue mission. We're talking full-on Mission Impossible theme music, imaginary spy gadgets, and the works — just with more walkers and piss-ridden clothing.

We tiptoe through the halls, sidestepping wheelchairs like they're landmines.

It felt like navigating through an obstacle course designed by someone who really didn't like visitors. And the aroma, God, the aroma!

We burst into Dad's room, and his face lights up like he's just won the lottery.

He gives me the biggest bear hug ever — the kind that says, "You're my hero," and also, "I really need a shower."

For him on the inside, and us having to watch from the outside, every second there felt like a slow dance with the Devil, reminding us to cherish every moment.

Embrace the joy, have compassion, and maybe keep a spare clothespin for your nose — just in case.

Life will give you some hellish moments, but that doesn't mean you can't still live.

Let's dive into why every tick of the clock is a treasure trove to embrace and why you must choose your time wisely.

Where Does Time Go?

My mom often asks me, “Where has the time gone?”

And I can only blurt out a blunt reply every time: "It's gone." 

"It's behind you."

That's the nature of the past. It's the only place for time to go. Time spent is neither here nor there. It's back there in some funnel of past existence. It's gone, like the ship that's departed into the foggy sea.

Time, in its essence, is the one commodity that, once spent, can never be replenished. It's like water slipping through our fingers, no matter how tightly we clasp our hands.

Our time is a ceaseless ocean, its waves tirelessly moving toward a foggy horizon. It's always moving, always forward, never revealing what lies beyond until we're upon it. The future, shrouded in this mist, is unknown and unknowable until it becomes the present. It then quickly transforms into the past, as inevitable as the tide.

Each wave in our 'foggy sea' of time carries moments that crash onto the shores of our lives, leaving behind memories – some as fleeting as footprints in wet sand, others as enduring as carvings in rock. The relentless forward movement of time is like a march, a steady beat that never pauses, never looks back.

This constant march reminds us of the irreplaceable nature of time. It's a treasure more valuable than the rarest diamond, for while we can unearth more gems and create more wealth, we cannot conjure more time.

Once a moment is gone, it's lost to the ages.

That's why how you invest your time is the most important decision you can make in your life. And you do it every second of every day. You choose what matters the most to you.

In the grand tapestry of time, each thread represents a life, an event, an era — woven together in an intricate pattern that only makes sense when we step back to view the whole. 

We're all part of this tapestry, our threads intertwining, each one essential yet part of something far greater.

Many choose to scroll social media, getting sucked into the vortex of dummies bickering back and forth.

Most are trapped in some past or an unrealized future. 

Others, often the most 'successful' in some way, invest their time in the few things that matter the most. 

Now, don't twist the definition of success. People are successful in many different ways. It's how they define what they invest their time into that matters.

The key is to fully understand that time is a finite resource. 

So, embrace the unstoppable march of time, not with resignation, but with a sense of purpose and determination. Each tick of the clock is a call to action — a reminder to make the most of the now, for it's all we truly have. 

In the words of an old saying, 

"Yesterday is history, tomorrow is a mystery, but today is a gift – that's why it's called the present."

The Nature of Time Wealth

We often hear the adage "time is money," but is that true? 

On one hand, we have material wealth — money, properties, and other assets. These are tangible, quantifiable, and, most importantly, accumulable. You can stockpile money in a bank, accumulate properties, and watch your assets grow. 

It's like a jar you can continually fill, sometimes to the brim, if you're savvy and fortunate.

On the other side of this spectrum is time, a resource that plays by entirely different rules. 

Time is intangible, immeasurable in the traditional sense, and flows in one direction — forward. Unlike money or gold, time cannot be hoarded in a vault for future use. Every second, minute, and hour passes by with a relentless, unchangeable constancy. It's akin to a river that flows continuously — you cannot take a portion of the river and store it away for a later date.

It's so obvious, like noticing a blemish in the mirror.

The reality of time is right in front of us. You're likely reading this reality and thinking, 'No shit,' and yet, the decisions we make offer a glimpse into not grasping what time is all about.

Time is about birth and death. Both are assured, but the messy middle is where we get tripped up, and then, at death, we act surprised.

This fundamental difference brings us to an intriguing juxtaposition: while we can increase our material wealth through various means — investments, work, inheritance — there's no way to accumulate an extra hour in our day or a bonus day in our week. Time is democratically distributed to all — 24 hours a day, seven days a week, regardless of status or wealth. 

It's the great equalizer in a world otherwise rife with inequalities.

We all end up in the same place — the vast unknown when our spiritual self enters another realm (so I hope).

While we can recover or earn back lost money, lost time is irretrievable. If you spend money, there's always a possibility of earning it back. Still, a moment spent is a moment gone forever.

This impermanence of time lends it a value that far surpasses any material wealth.

Impermanence, a fundamental Buddhist principle, asserts that everything is subject to change and decay. Attempting to hold onto what is ephemeral, including one's own life, leads to suffering. 

Acknowledging impermanence is vital — some monks say you should contemplate it three times a day. 

By embracing the uncertainty and inevitability of death, one gains a deeper appreciation for life and the present moment.

Also, consider the concept of investing.

You can invest money and see it grow, compounding over time. But with time itself, the concept of investment takes a different form. Investing time wisely — in relationships, learning, and experiences — doesn't accumulate time but can enrich our lives in ways material wealth cannot. 

The returns on investing time are measured in memories, wisdom, personal growth, and the impacts we have on others' lives.

The contemplation of time versus material wealth offers a profound reflection on what we value and how we choose to use our most precious resource. 

It's a stark reminder that while we can aspire to accumulate wealth, we should also be mindful of how we spend each irreplaceable, invaluable moment of our time.

If you had to choose, invest your time wisely, moment by moment, because you'll never get that time back.

Time Bankruptcy: Time is the Most Finite Resource

Time, unlike material resources, operates under unyielding constraints. 

Every person is allotted 24 hours each day, no more, no less. This allocation doesn't discriminate based on wealth, status, or circumstance. It's a level playing field in that regard, but how we choose to use this allocation varies immensely.

Imagine if time were a currency, and you're given 86,400 seconds to spend each day.

There's no saving it for later or borrowing from tomorrow. You must spend it within the day, or it's gone forever. This approach brings us to the concept of 'time bankruptcy,' a state where one's mismanagement of time leads to a deficit in achieving life's goals, personal well-being, and fulfillment.

Time bankruptcy occurs when we consistently overspend our time on activities that don't align with our core values or long-term objectives. It's like financial bankruptcy, where the liabilities overwhelm the assets, but in this case, our liabilities are unproductive or misaligned actions, and our assets are the moments that bring value and joy to our lives. 

The consequences of time bankruptcy can be severe — missed opportunities, strained relationships, unfulfilled potential, and a pervasive sense of regret.

To avoid time bankruptcy, we need to become astute managers of our time. 

This involves auditing how we spend our time and evaluating whether these expenditures align with our priorities. It means saying no to time-wasting activities and yes to those that enrich our lives. 

Just as a financial advisor would recommend diversifying investments, a 'time advisor' would suggest a balanced portfolio of activities – work, leisure, personal growth, and relationships.

Moreover, understanding time's limitations encourages us to focus on quality over quantity.

In a world where multitasking is often glorified, it's vital to recognize that spreading ourselves too thin can lead to a superficial engagement with life. Depth of experience often trumps breadth when creating a fulfilling life.

In conclusion, recognizing time as a finite resource compels us to use it wisely and deliberately. 

By avoiding the pitfalls of time bankruptcy, we can invest our time in a way that yields the highest returns in personal satisfaction, achievement, and happiness. It's about making each second count, not just in the ticking of a clock, but in the meaningful experiences and lasting impacts we create with the time we have.

Take some time to know in advance what you'll fail at.

You can't do or be everything. No is necessary. When you decide in advance what areas of life you won't become excellent in, it frees you up to focus your time and energy more effectively. "A poorly kept lawn or a cluttered kitchen are less troubling when you've preselected 'lawn care' or 'kitchen tidiness' as goals to which you'll devote zero energy," writes Oliver Burkeman in Four Thousand Weeks: Time Management for Mortals.

Instead of believing in the false hope of a well-balanced life, decide what to fail at cyclicly.

This replaces the pressure of 'work-life balance' and gives you confidence that what you're underperforming in now may in the future get your full attention once again. 

Our journey through time is not just about the clock's ticking but the depth of experiences we accumulate. It's crucial to acknowledge time's finite nature and invest it in ways that enrich our lives and those around us. 

The story of my father's time in the facility wasn't just about his recovery; it was a lesson in valuing each moment, embracing the present, and cherishing the connections we have.

So, what's your next move? 

How will you spend your 5,250,560 moments this year? Share your thoughts, and let's discuss how we can make every second count in our personal and professional lives.

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Transform Your Time into Triumph

Ever feel like your days are slipping by unproductively? Wastefully?

It's time to ask yourself:

Are you optimizing your life and career or just ROTTING away? Every second is precious in the journey to a great life.

Don't let ROT set in. Take control of your Return On Time (ROT) with this essential checklist, your key to optimizing your life and career.

Make every moment count: Download Your ROT Audit Now.